The Versace For H & M Commercial is Perplexingly Posh

By: Taylor Keefe - Published: Nov 13, 2011 • References: hm & highsnobiety
After a runway show in New York City last night, the Versace for H & M commercial was released today in an attempt to drum up more publicity for the dual-branded venture.

The Versace for H & M commercial is a wild original piece of advertising featuring a plethora of doll-like models under the control of famed designer Donatella Versace. The ad shows images of models being churned out like automobiles on a Detroit production line, while others are seen running in a hamster wheel, all of which are decked out in items from the collection. And what would an aggressive campaign be without a cameo from Donatella Versace herself? She is the dominating chief designer at her label.

The highly anticipated release of the Versace for H & M collection is all the talk of the fashion world, and this commercial ramps up the buzz. Stats for Chic Robotic Ads Trending: Older & Mild
Research: 1,696 clicks in 237 w
Interest: > 3 minutes
Concept: Versace For H & M Commercial
Related: 86 examples / 66 photos
Segment: Neutral, 18-35
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