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2013 Trend Report Special

Research to Help Your Company Innovate

— October 19, 2012 — Business
Trend Hunter's 2013 Trend Report Special provides businesses with focused insight. After sifting through data submitted from around the world, Trend Hunter finds the best ideas and scores them based on consumer interest.

This method of scoring allows us to understand what customers are looking for, and it gives companies a method for coming up with ideas that work. Current clients include Kellogg's, Domino's and Nestle, businesses that all stay relevant in the marketplace. By using our crowdsourced information, these companies are able to understand consumer interests and innovate accordingly.

The 2013 Trend Report Special allows all users to come up with progressive ideas for product development and campaigns. Analyzing our research helps with this process, and gives companies a platform to use instead of relying on gut instinct to come up with new ideas.
Trend Themes
1. Crowdsourced Innovation - Using crowdsourced information can help companies understand consumer interests and innovate accordingly.
2. Consumer-centric Product Development - Analyzing research on consumer interests helps companies come up with progressive ideas for product development.
3. Data-driven Campaigns - Using data-based research can provide companies with a platform to develop effective campaigns.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can benefit from crowdsourced information to innovate their products.
2. Food and Beverage - Businesses in the food and beverage industry can use data on consumer interests to develop new products.
3. Marketing and Advertising - The use of data-driven research can help marketing and advertising companies create effective campaigns.
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