The masterminds behind these daring Durex campaigns consistently create eyebrow-raising and head-turning advertisements. Despite being amusing, confusing, compromising and downright cocky, these ads are also extremely clever without being overtly explicit.
These creative and brainy Durex campaigns have often caused shock and appall, but are usually the source for some good-hearted laughs.
Implications - Companies, especially those who deal with more risque products, need only look to advertising efforts such as these to see how to capture consumer attention in a provocatively lasting way. Society is increasingly receptive to marketing that pushes boundaries, and smart companies know that simultaneously amusing and informing your target market is a huge advantage depending on your target demographic.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
