Durex Uses Text Images to Get Your Attention

By: Rose Nazarali - Published: Feb 21, 2010 • References: nvelt &
Durex Condom's latest ad campaign will definitely have heads turning. Their attention-grabbing images feature a couple in some very compromising positions; however, the images are created out of an array of words.

The Durex typeface ads are complied of words such as 'overload,' 'numb,' 'muscle tension,' and 'brain.' Although, 'brain' is not exactly where you might expect it. The actual condom is displayed (while in use) in bright blue letters that spell out 'Durex.'

Check out the Durex typeface ads in the gallery above! Stats for Typeface Condom Ads Trending: Older & Buzzing
Research: 51,730 clicks in 325 w
Interest: 4 minutes
Concept: Durex Typeface Ads
Related: 49 examples / 38 photos
Segment: Males, 12-55
Comparison Set: 18 similar articles, including: prophylactic fairies, pop star prophylactics, and giant needlecraft condoms.