The Inherent Power of Toys
Will Wright Keynotes - Will Wright's keynotes pay special attention to his creative, technological mind. The virtual world...
He then introduces the audience to his latest computer game creation called 'Spore,' in which players begin as a drop of water and it is their mission to live, survive and reproduce. Players then continue to grow and evolve into other more complex characters. He believes that by giving players high-leverage tools that provide them with creative control over their characters, they can exercise their instinct and intuition.