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Will Wright's keynotes pay special attention to his creative, technological mind. The virtual world...

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This Will Wright Keynote Demonstrates the Benefits of Creative Control

By: Jaime Neely - Published: May 8, 2012 • References: ted and youtu.be
In this Will Wright Keynote, the creator behind the extremely popular computer game series 'SimCity' explores the inherent power that he believes to exist within toys. According to Wright, toys are modern Montessori tools, capable of enabling children to learn a wide range of important principles and concepts. He sees computer games as an effective way to stimulate human intuition and instinct.

He then introduces the audience to his latest computer game creation called 'Spore,' in which players begin as a drop of water and it is their mission to live, survive and reproduce. Players then continue to grow and evolve into other more complex characters. He believes that by giving players high-leverage tools that provide them with creative control over their characters, they can exercise their instinct and intuition.