The Goal to Empower Success
Thorsten Heins Keynotes - The reinvention of Research in Motion (RIM) -- the company responsible for the BlackBerry -- is the...
The Unique Value Keynote by Thorsten Heins Gives Hope to BlackBerry
Studies shoe that the target customers of the brand are those who are highly connected -- more so than any other customer -- to social media. The BlackBerry target customer is far from the average smartphone user and Heins believes in the brand's capacity to serve these individuals.
Beyond enabling strong inter-connectivity, BlackBerry empowers its customers to be more productive, competitive and successful. At the end of the day, BackBerry is the device that helps generate success in both the personal and professional realm of one's life.