The recently appointed RIM CEO Thorsten Heins discusses his plans to revolutionize BlackBerry in this unique value keynote. Despite the backlash and negative dialogue surrounding the brand and its products in the media over the last year, Heins believes in the unique value the company delivers to its customers every day.
Studies shoe that the target customers of the brand are those who are highly connected -- more so than any other customer -- to social media. The BlackBerry target customer is far from the average smartphone user and Heins believes in the brand's capacity to serve these individuals.
Beyond enabling strong inter-connectivity, BlackBerry empowers its customers to be more productive, competitive and successful. At the end of the day, BackBerry is the device that helps generate success in both the personal and professional realm of one's life.
Stats for The Goal to Empower Success
Trending: Older & Chilly
Research: 143 clicks in 189 w
Interest: > 3 minutes
Concept: Unique Value Keynote
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: the value of intuition, the magic of technology, and downsides for the unplugged.
The Goal to Empower Success
More Stats +/-
The Magic of Technology
The Value of Intuition
Downsides for the Unplugged
A Shrinking Social Network
Misuse of Social Platforms
Thorsten Heins Keynotes
The reinvention of Research in Motion (RIM) -- the company responsible for the BlackBerry -- is the...
Get inspired by our collection of 2,000+ keynote speaker videos and 100+ courses of innovative content.
The Unique Value Keynote by Thorsten Heins Gives Hope to BlackBerry
By: Jaime Neely - Published: Oct 6, 2012 • References: youtu.be