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Collaborative Consumption and reputation capital are addressed in keynote speeches by Rachel Botsma,...

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Rachel Botsma Discusses Swapping in This Collaborative Consumption Keynote

By: Andrew Robertson - Published: May 23, 2012 • References: ted & youtube
Rachel Botsman talks about the development of "swap-trading" in this collaborative consumption keynote. Collaborative consumption is a form of exchange in which individuals build up "reputation capital," the percentage of how many successful trades a person has made with other traders. Websites such as Swap.com str allowing individuals to exchange items with each, a system that is based on trust ratings and a mutually beneficial exchange of goods.

Technology is allowing people to create trust amongst strangers. Social networks are making it possible for people to go back to a time in which trading was dynamic and appealing, creating what Botsman calls "an economy of what's mine is yours."

Rachel Botsman ends her keynote by saying how swap-trading forms of consumption will "disrupt outdated modes of business, leapfrog over wasteful forms of hyper consumption and teach us when enough really is enough." Stats for The Power of Trading Trending: Older & Chilly
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