Value of Customization
Peter Weijmarshausen Keynotes - The Peter Weijmarshausen speeches explore the advantages and disadvantages of mass product...
Peter Weijmarshausen Discusses Behavior in His Personalized Value Speech
Consumers are becoming more frequently involved in the types of products that are created for them; they become involved in the design aspects of a product. Mass-producing is a practice in many companies, but that standard practice is also hindering the consumer experience. Mass produced goods aren’t unique and the consumers aren’t able to express themselves or resonate with those products. The sought-after commodity of individuality is lost when every other consumer has the exact same product.
Changing aspects of production to provide consumers with a more customizable experience and product will generate more, says Weijmarshausen.