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Peter Weijmarshausen Discusses Behavior in His Personalized Value Speech

By: Ian Andrew Panganiban - Published: • References: psfk
Consumers like feeling unique; it’s an important factor that goes into their buying process as is discussed by Peter Weijmarshausen in his personalized value speech.

Consumers are becoming more frequently involved in the types of products that are created for them; they become involved in the design aspects of a product. Mass-producing is a practice in many companies, but that standard practice is also hindering the consumer experience. Mass produced goods aren’t unique and the consumers aren’t able to express themselves or resonate with those products. The sought-after commodity of individuality is lost when every other consumer has the exact same product.

Changing aspects of production to provide consumers with a more customizable experience and product will generate more, says Weijmarshausen. Stats for Value of Customization Trending: Older & Mild
Traction: 333 clicks in 71 w
Interest: 0.5 minutes
Concept: Customization Value Keynote
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: how corporations lost humanity, man versus machine, and origins of creativity.