Consumers like feeling unique; it’s an important factor that goes into their buying process as is discussed by Peter Weijmarshausen in his personalized value speech.
Consumers are becoming more frequently involved in the types of products that are created for them; they become involved in the design aspects of a product. Mass-producing is a practice in many companies, but that standard practice is also hindering the consumer experience. Mass produced goods aren’t unique and the consumers aren’t able to express themselves or resonate with those products. The sought-after commodity of individuality is lost when every other consumer has the exact same product.
Changing aspects of production to provide consumers with a more customizable experience and product will generate more, says Weijmarshausen.
Value of Customization
315 clicks in 62 w
More Stats +/-
Man Versus Machine
How Corporations Lost Humanity
Origins of Creativity
Understanding the Brain
Interestingness as a Product Basis
Peter Weijmarshausen Keynotes
The Peter Weijmarshausen speeches explore the advantages and disadvantages of mass product...
Get inspired by our collection of 2,000+ keynote speaker videos and 100+ courses of innovative content.
Peter Weijmarshausen Discusses Behavior in His Personalized Value Speech
By: Ian Andrew Panganiban - Published: May 13, 2013 • References: psfk