Naif Al-Mutawa Keynotes - The Naif Al-Mutawa keynotes focus on the importance of spreading the message of peace and equality,...
The importance of spreading the message of equality and peace through pop culture has become more relevant as global trends shift. The 99 comic series is meant to educate the public and create a new moral framework. The series is inspired by the 99 traits of Allah and the core moral values of the Islamic faith. Al-Mutawa says of the characters, "the 99 are the epitome of kindness, generosity, wisdom and honesty, which are core Islamic values."