Lara Lee, Principal at Jump Associates puts focus on a presentation's power to reinvent a brand's image.
She stresses the importance of meeting preparation by putting emphasis on important keys to presentation success. Lee names five varying factors that help to enforce a clear dialogue within a workplace. These factors help to bring messages across, enhance the validity of concepts and ultimately aid in selling products. Planting seeds in advance through one-on-one conversations, bringing stakeholder views into the discussion and telling stories about real people are key steps in succeeding. Moreover, illustrating benefits and opportunities, proposing strategic experiments and asking your board to challenge you, support you and hold you accountable makes for a strong and memorable statement.
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