Harry Beckwith Keynotes - The Harry Beckwith speeches focus on the several facets of marketing and the important role it plays...
In his presentation, Harry Beckwith discusses the immense change branding can make on customer satisfaction. The marketing angle becomes the heart and soul of any company. Business-client relations rely solely on a presumption of policies and attitude gained through marketing campaigns. Beckwith outlines the concept further using an amusing anecdote involving Rogaine test groups.