The keynotes by Abe Burmeister focus on brand building and adapting business models to the changing...
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Abe Burmeister Shows Punk Rock Attitude In This Business Ethic Keynote
The company found that a well designed product sells itself. The performance fashion became extremely bloggable due its durability and connection to the web. Burmeister believes that there is an opening in making quality goods, because people responded to clothing with stories as opposed to cheap disposable items
The Internet is changing the way products can be sold because it provides a connection to the end user. By changing the business model there is the ability to build products cheaper and sell them internationally.