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From Making Choices Easier to the Value of Simplicity

By: Jaime Neely - May 8, 2014
This collection of keynotes focuses on why simple is better -- in everything from marketing to business models and even computer software.

In today's world, many people are under the impression that complex, intricate and elaborate ideas are the ones that will welcome the most success. These speakers, however, paint a very different picture.

The speech by Allison Johnson shares the marketing techniques she used when working Steve Jobs and promoted the brand's iconic smartphone. Her advice for marketers is to keep messages as simple as possible; marketing should help consumers use the product and have them understand how it will make a difference in their lives.

When creating a layout for a new webpage, Gerry McGovern also looks for a clean layout that provides readers and visitors with the minimum information they need to understand the brand, its products or its services. Web layout needs to be clutter-free so that nothing distracts visitors from the most important information.

According to Michael Gelb, simple is better because it can be related to a time in our lives where we were always curious and not limited by our expert level of knowledge in anything. Childhood represents the perfect balance of freedom, naivety and inquisitiveness.

These speeches prove that simplicity can be more powerful than an intricate and fancy facade.