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Pull-Cord Enclosure Sneakers

Hender Scheme and adidas Originals Worked on a New ZX 500 Iteration

— November 5, 2018 — Fashion
Hender Scheme and adidas Originals worked together on a new version of the signature ZX 500 sneaker model. The duo also worked on a selection of accessories to accompany the footwear style for this Fall/Winter 2018 season. There are two new versions of the ZX 500 sneakers, with the first one available in three colorway options and the second in two tonal options.

The first makeover boasts an upper constructed from premium leather materials in nude and has a finish that can develop an all-over patina with wear. The second version is made with a blend of two leather materials and an underlay of mesh textile. This is enclosed using a pull-cord system and over time, it developed a natural wrinkle finish.

The companion accessories include baseball caps, a shoe case made from neoprene and tote bags.
Trend Themes
1. Premium Leather Footwear - Opportunity for disruptive innovation in creating high-quality sneakers using premium leather materials that develop a unique patina with wear.
2. Pull-cord Enclosure System - Opportunity for disruptive innovation in designing sneakers with a pull-cord system for a secure and customizable fit.
3. Accessorizing Sneaker Collections - Opportunity for disruptive innovation in creating complementary accessories such as shoe cases and tote bags to accompany sneaker releases.
Industry Implications
1. Footwear - Opportunity for disruptive innovation in the footwear industry by incorporating premium materials and innovative enclosure systems.
2. Fashion Accessories - Opportunity for disruptive innovation in the fashion accessories industry by designing accessories that enhance and complement sneaker collections.
3. Sports and Outdoor Gear - Opportunity for disruptive innovation in the sports and outdoor gear industry by creating functional and stylish footwear and accessories for athletes and outdoor enthusiasts.
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