ZURU Pets Alive is the new sister brand to ZURU Robo Alive and will introduce kids to fun new robotic characters with fun personalities. The new robotic pets include Magical Unicorn, Cute Scootin' Hamster, Adorable Angel Fish, Magical Mermaid, Tiny Turtle and Boppi, "The Booty Shakin" Llama. The robotic llama toy has the ability to dance to three songs and with the ability to twerk and spin her head, Boppi captured the hearts of many at the recent New York Toy Fair.
A demand for tactile toys that can double as companions is keeping consumers interested in robotic toys that are affordable, charming and require none of the maintenance required in keeping a real pet.
Key Themes Behind This Trend
- Affordable Robotic Toys
- The demand for robotic toys that are affordable and charming presents an opportunity for disruptive innovation in the toy industry.
- Tactile Companion Toys
- The popularity of tactile toys that can double as companions creates an opportunity for disruptive innovation in the toy industry.
- Maintenance-free Robotic Pets
- The desire for robotic pets that require none of the maintenance of real pets opens up a space for disruptive innovation in the toy industry.
Where This Applies
- Toy Industry
- The toy industry can explore disruptive innovation opportunities by developing affordable and charming robotic toys.
- Pet Industry
- The pet industry can consider disruptive innovation opportunities by introducing tactile companion toys.
- Robotic Technology Industry
- The robotic technology industry can capitalize on the demand for maintenance-free robotic pets by creating innovative products.
