The Zoo Cannes 2012 ad campaign appeals to the younger generations. Although the animals themselves will bring in the children and parents with no problem at all, it is the tweens, teens and young adults that might avoid it as though it were a night club during the daytime. Of course, it could be their guilt over wearing clothes inspired by the animals on view.
Shot by Sebastien Vincent, a photographer based in Paris, France, the Zoo Cannes 2012 ad campaign stars young 20 somethings alongside their animal of choice. From cheetahs to flamingos and polar bears, the images range from seductive to adorable. They were captured in studio against bright backdrops as well as on location in the city and at the beach.
Why This Trend Is Growing
- Fashionable Wildlife Ads
- Opportunity for zoos and animal parks to create fashionable marketing campaigns that appeal to the younger generations.
- Animal-inspired Fashion
- Opportunity for fashion designers to draw inspiration from wild animals to create trendy and stylish clothing.
- Eco-friendly Tourism
- Opportunity for the tourism industry to promote eco-friendly travel to wildlife parks and zoos that contribute to conservation efforts.
Industries Being Reshaped
- Zoos and Animal Parks
- Zoos and animal parks can capitalize on the trend of creating fashionable ads and experiences that appeal to younger generations.
- Fashion Industry
- The fashion industry can use wild animals as inspiration for creating trendy and stylish clothing, accessories, and prints.
- Tourism Industry
- The tourism industry can promote eco-friendly travel to wildlife parks and zoos that are actively contributing to conservation efforts and protecting endangered species.
