Zippered Basketball Attire

These Zippered Basketball Shorts Break a Very Old Tradition

The entire basketball world has officially been rocked with the introduction of functional zippered basketball shorts. For some unknown reason, basketball shorts rarely -- if ever -- have pockets and when they do they're often the kind of pockets that your belongings will fall out of. Starman New York has been studying the game closely and came up with the solution.

For a sport that has been around for decades, you would think that something as simple as putting zippered pockets on the shorts would have happened a long time ago. While it's not necessary for professionals as they shouldn't be carrying things in game, this is perfect for street basketball players.

No longer will ballers have to worry about their keys or more importantly their phone falling out onto the blacktop.

Functional Zippered Basketball Shorts
The introduction of functional zippered basketball shorts disrupts the traditional design by providing convenient pockets.
Improved Pockets for Basketball Shorts
The addition of zippered pockets to basketball shorts presents a disruptive innovation opportunity to enhance the functionality of sportswear.
Street Basketball Player Gear Innovation
The development of zippered basketball shorts specifically for street basketball players opens up opportunities for disruptive innovation in sportswear tailored for urban settings.

Where This Applies

Sportswear
The trend of functional zippered basketball shorts presents a disruptive innovation opportunity in the sportswear industry.
Streetwear
The introduction of zippered basketball shorts for street basketball players creates a disruptive innovation opportunity in the streetwear industry.
Athletic Apparel
The inclusion of convenient zippered pockets in basketball shorts offers a disruptive innovation opportunity within the athletic apparel industry.
SCORE
2.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 33%
Freshness 8%