Zion Wright, a talented skateboarder and Olympic hopeful, recently joined forces with Nixon to launch a limited-edition capsule collection. The series includes the new Nixon Bandit bag and the Showoff wallet, both featuring a pattern of Japanese Cherry Blossoms and catfish from Wright's home state of Florida.
The dynamic Bandit features a purposeful tri-strap design that stores your essentials within sight. The quick-release buckle was designed for quick removal and the bag boasts internal and external zippered pockets, and internal organizers and slips pockets.
The Nixon Showoff bi-fold wallet, on the other hand, is a signature element of Nixon's collection and is designed with multiple card pockets and an oversized ID window. Both pieces are made from Nixon's REPREVE Our Ocean Fiber, an eco-friendly textile made from ocean-bound plastic water bottles.
The limited-edition Zion Wright and Nixon capsule collection is now available to purchase online.
Image Credit: Nixon
What's Driving This Trend
- Athlete-endorsed Accessories
- Collaborating with athletes to design accessories creates a unique selling point and expands brand reach.
- Eco-friendly Fashion
- Using recycled materials for fashion items appeals to ethical consumers and reduces environmental impact.
- Purposeful Design
- Designing accessories with practical features such as internal organizers and quick-release buckles cater to consumers' needs and preferences.
Who This Affects Most
- Fashion and Sports Retail
- Retailers in fashion and sports industries can benefit from collaborating with athletes to create unique collections and expanding brand awareness.
- Eco-friendly Products
- Creating products from recycled materials appeals to environmentally conscious consumers across various industries and offers a competitive advantage.
- Design and Manufacturing
- Design and manufacturing industries can research and implement practical features in their products to cater to consumers' changing preferences and values.
