Profusely Patterned Fashion

The Zimmermann Spring 2012 Lookbook Stars Lauren Brown

The Zimmermann Spring 2012 lookbook may be filled with somewhat familiar fashion looks, but it hasn't been dubbed Flipside for nothing. A refreshing take on the patterns, textures and styles that have become overly prevalent in the fashion industry of late, the collection and catalog will inspire many spring and summer wardrobes in the coming months.

Starring model Lauren Brown, the Zimmerman Spring 2012 lookbook was shot in studio against a draping plastic sheet. Shimmering and shining in the backdrop, the sheet brings focus to the edgy ensembles. Rife with floral, paint and animal prints, the looks also concentrate on sporty elements such as silk anoraks, leather racerbacks and baseball tees.

The looks in the Zimmerman Spring 2012 lookbook are finished with a curly updo and understated makeup on the brunette beauty.

Profusely Patterned Fashion
Exploring innovative ways to incorporate patterns, textures, and styles in the fashion industry
Refreshingly Edgy Ensembles
Embracing the combination of floral, paint, and animal prints with sporty elements in fashion design
Summer Wardrobe Inspiration
Creating spring and summer wardrobes inspired by the Zimmerman Spring 2012 lookbook

Where This Applies

Fashion
Opportunities to disrupt the fashion industry by pushing boundaries with pattern combinations and incorporating sporty elements
Beauty
Exploring understated makeup and curly updo trends inspired by the Zimmerman Spring 2012 lookbook
Photography
Innovative studio photography techniques using draping plastic sheets as backdrops to bring focus to fashion ensembles
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 60%
Freshness 8%