'ZiMad' is a large mobile game developer and publisher most known for its 'Magic Jigsaw Puzzles' game. Since this game launched in 2011 the company has grown to publish more than ten mobile games. Across its roster of games, ZiMad has attracted well over 200 million players to its services, leading to the company becoming hugely successful in the mobile gaming space.
ZiMad has recently announced its intention to move beyond its self-published puzzle games as it looks to partner with new developers and publishers. The Chief Marketing Officer, Alexey Tishakov, stated: "So we’re observing the market and trying to find new projects and new studios which would be interesting for us," when speaking about the recently-announced push toward acquisitions. ZiMad believes the mobile gaming space is one that continues to grow and diversify itself with each year, meaning there is a constant stream of opportunity to expand.
Image Credit: ZiMad
Key Themes Behind This Trend
- Mobile Game Partnerships
- ZiMad's move to partner with new publishers and developers points to an emerging trend of companies looking to expand their offerings through collaborations
- Diversification of Mobile Game Publishers
- ZiMad's recognition of the constant stream of opportunity to expand shows a trend of mobile game publishers seeking to constantly innovate and diversify their portfolios
- Growing Mobile Gaming Market
- ZiMad's success in the mobile game space and belief in its continuing growth indicates a trend of increasing demand for mobile games
Where This Applies
- Mobile Gaming
- ZiMad's success and expansion within the mobile gaming industry points to an opportunity for further growth and innovation
- Mobile App Development
- ZiMad's move to partner with new developers and publishers suggests an opportunity for mobile app developers to collaborate and expand their reach
- Digital Entertainment
- ZiMad's success and expansion in the digital entertainment industry highlights the potential for disruptive innovation and growth in this area
