Instead of measuring time with minutes, Rafael Lozano-Hemmer created the Zero Noon clock in order to base time on the human experience. Throughout the day, Lozano-Hemmer's clock ticks in unison with various metrics.
Each setting on the Zero Noon allows users to use a different statistic. Some of the more interesting ones include the number of spam emails sent, the number of beers drunk in America and the number of heartbeats. Just like a real clock, each new day resets the count to zero. At noon, the clock starts counting all over again.
Lozano-Hemmer created the clock by tapping into various publicly available data sources. The Zero Noon gets its data from the government, various financial institutions and other data-collecting entities.