When it comes to fashion, London is one of the international leading cities and the ZDDZ spring/summer 2013 collection blends upper class British style with laid-back casual wear. The London-based design house makes clothing that is elegant yet edgy and almost exudes a certain maturity level that comes across in the tailoring and colour choices, but is reneged on with certain design elements.
Lovely blouses that are left wide open to expose midriffs and beautifully cut pants made from sheer material are just a few ways that the ZDDZ spring/summer 2013 collection helps keep a youthful edge. It's no wonder the hip brand is UK-based because the designs are oh-so British and look like they're ready for a night out on the town. The design house blends rocker with sophistication and brings fashion back down to earth.
What's Driving This Trend
- Upscale Streetwear Collections
- New collections that combine high fashion with relaxed streetwear styles.
- British-inspired Fashion
- A renewed interest in British fashion and design that blends classic style with contemporary edge.
- Youthful Elegance
- Fashion that incorporates youthful elements into elegant and mature styles.
Who This Affects Most
- Fashion
- Opportunities for upscale streetwear brands to market to a youth-focused audience.
- Design
- Opportunities to create clothing and accessories that blend classic and modern styles for a unique aesthetic.
- Retail
- Opportunities to create in-store experiences that cater to a youthful and high-end customer base seeking fashionable streetwear collections.
