The Zappar app is a clever concept that uses augmented reality in a really creative and unique way. When the camera of a smartphone or tablet is pointed at the specifically designed guitar T-shirt a skeleton figure begins to play the guitar on screen.
What I particularly like about the Zappar app is that in integrates augmented reality into a person's clothes. This is a phenomenal idea that might very well have implications on how companies carry out their future marketing strategies.
Implications - Youth consumers are captivated by technological projects that can connect to the world in a new way. The Zappar app allows users to enable music playing when pointed at the T-shirt. Companies should consider how they can enable their customers to have new and exciting experiences.