'Zaleska Jewelry' is a Vancouver-based label founded by Sylvia Tennant, a designer who found that it was incredibly difficult to find size-inclusive jewelry. Tennant stated that she started Zaleska Jewelry because she could not find pieces that fit her fingers or suited her style. Thus, pieces from Zaleska Jewelry's collection are size-inclusive and are subtle enough to fit any person's style.
Tennant ensures that each piece offered by Zaleska Jewelry is designed with care and intent. For example, Tennant stated that she designed the 'Moonstone Monarch Hopps' "so that your hair won't get caught in the earrings." The wide focus on inclusivity, comfort, and versatility has led to the brand becoming popular with a large consumer base.
Zaleska Jewelry's newest collection includes several charms in the form of ear hoops, earrings, and earring charms. The prices in Zaleska Jewelry's collections range from approximately $48 CAD up to $275 CAD, though the vast majority of the pieces are around $100 CAD.
Image Credit: Zaleska Jewelry
Key Themes Behind This Trend
- Size-inclusive Jewelry
- Opportunity to create more size-inclusive jewelry collections to cater to different customer needs.
- Subtle Jewelry Design
- Designing subtle jewelry pieces that can fit with any person’s style can increase customer base.
- Attention to Detail
- Improving the design of jewelry with specific features that are accommodating and unique can create a competitive edge.
Where This Applies
- Jewelry Industry
- Jewelry companies can increase sales by designing and promoting size-inclusive jewelry collections and versatile design.
- Fashion Industry
- Fashion brands can increase their customer base by promoting more size-inclusive, versatile designs like subtle jewelry pieces.
- E-commerce Industry
- E-commerce companies can capitalize on the trend of size-inclusivity and offer a range of sizes to reach a broader customer base.
