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Post-Breakup Clothing Ads

Zalando's Pre-Owned Ad Plays into the Classic Post-Breakup Trope

— February 17, 2021 — Marketing
Zalando's pre-owned ad plays into the classic post-breakup trope. The ad features multiple slow motion scenes featuring couples mid or post-breakup. In one instance, a woman is throwing clothes at her girlfriend, presumably encouraging her to pack and leave. In another, a man is seen tossing his ex's clothes into a dumpster.

At the end of the ad, the narrator informs the audience that there are other solutions to throwing away an ex's clothes. Instead, the ad suggests people utilize the brand's pre-owned feature, giving a second life to those wardrobe items one may not want to see again. The timing of the ad arrives perfectly, as many can relate to relationship tensions as the COVID-19 pandemic continues.

Image Credit: Zolando
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