Photographer Owen Bruce captures the season's youthful MOD fashions in Elle Canada's 'My Generation' editorial. The image series features two fresh faces who boast the best in 60s-inspired styles that are fit for today's style-setter. This series features art direction by Brittany Eccles and is a colorful throwback to retro looks.
The editorial's model stars boast a wardrobe or printed tops, structured dresses and sculptural accessories that are handpicked by the shoot's resident stylist Juliana Schiavinatto.
Makeup for this image series is also 60s-themed and is courtesy of Sabrina Rinaldi. Gracing the September issue of Elle Canada, 'My Generation' highlights youthful MOD fashions from a number of designer names. Its looks play with color and boast fun accessories that are daring and experimental.
Key Themes Behind This Trend
- Mod Fashion Revival
- The resurgence of 60s-inspired mod styles is a chance for fashion designers to create updated and modernized versions of classic looks.
- Youth Culture Resurgence
- The continued popularity of youthful mod fashion is an opportunity for brands and marketers to target younger demographics with retro-inspired designs and campaigns.
- Retro Accessories
- The focus on bold and daring accessories in mod fashion is an opportunity for accessory designers to create 60s-inspired pieces that have a modern twist.
Where This Applies
- Fashion
- The mod fashion trend provides an opportunity for fashion brands to create updated takes on classic 60s styles that appeal to modern consumers.
- Beauty
- The 60s-themed makeup in Elle Canada's editorial highlights a potential opportunity for beauty brands to create retro-inspired makeup collections that appeal to a younger demographic.
- Photography
- The use of 60s-inspired fashion and styles in fashion photography provides an opportunity for photographers to experiment with bold colors and challenging concepts.
