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Expressively Youthful Fashion

The Ones 2 Watch Game On Exclusive Boasts Sporty Staples

— March 11, 2015 — Fashion
Edgy and varsity-themed styles collide in 'Game On', a youthful fashion editorial that is captured for The Ones 2 Watch. The image series features model Mariana Braga who is lensed by photographer Viola Rolando.

Styling for this image series is courtesy of Maela Leporati who hand-picks the model's youthful fashion staples. The pieces range from leopard-printed and faux fur coats to textured knits that are warmly layered. These clothing staples are paired with baseball caps, expressive sneakers and colorful jewelry that is spirited and eccentric in its theme.

Hair styling for The Ones 2 Watch 'Game On' editorial is the work of Daniele Falzone while makeup is created by Chiara Cima. In addition to its expressive wardrobe, this photo series boasts natural hair styling and low-key beauty looks that take subtle risks with color and shimmer.
Trend Themes
1. Edgy Fashion - Opportunity for disruptive innovation in creating edgy and youthful fashion staples that combine sporty elements with eccentric and spirited themes.
2. Leopard Print Trend - Opportunity for disruptive innovation in incorporating leopard-printed coats and other clothing staples in fashionable and expressive ways.
3. Low-key Beauty Looks - Opportunity for disruptive innovation in creating low-key beauty looks that take subtle risks with color and shimmer, complementing edgy fashion trends.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation in the fashion retail industry by offering a wide range of edgy fashion staples that appeal to a youthful and expressive clientele.
2. Jewelry and Accessories - Opportunity for disruptive innovation in the jewelry and accessories industry by creating colorful and spirited jewelry pieces that complement edgy fashion trends.
3. Beauty and Cosmetics - Opportunity for disruptive innovation in the beauty and cosmetics industry by developing products and techniques that enhance low-key beauty looks with subtle risks in color and shimmer.
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