Photographers Santiago and Mauricio Sierra are behind the lens of 'This is Not America,' an editorial that examines various youth subcultures across the United States. Gracing Tush Magazine's Spring/Summer 2016 issue, this candid portrait series pairs images of fast food and packaged goods with those of unique young adults who aren't afraid to express their signature sense of style.
Hair and makeup for This is Not America are courtesy of Tomi Kono and Maud Laceppe who opt for youth-centric styles like heavy braids, blunt bangs and even pastel pink locks. When examining this editorial's beauty looks, heavy brows and bare-faced cosmetics take center stage.
Mila Taylor-Young is responsible for this photoshoot's set design and works with photographers Santiago and Mauricio Sierra to bring its unique aesthetic to life while looking to the youth subcultures of today for her inspiration.
Why This Trend Is Growing
- Youth Subcultures
- Disruptive innovation opportunity: Develop products and services that cater to the unique needs and preferences of different youth subcultures.
- Expressive Fashion
- Disruptive innovation opportunity: Create innovative fashion designs and accessories that allow individuals to express their unique sense of style.
- Youth-centric Beauty
- Disruptive innovation opportunity: Develop beauty products and cosmetic techniques specifically tailored for youth-centric beauty trends.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Introduce new materials, styles, and technologies to the fashion industry that cater to the expressive fashion needs of youth subcultures.
- Photography
- Disruptive innovation opportunity: Develop new photography techniques and tools to capture the unique aesthetic of youth subcultures.
- Beauty
- Disruptive innovation opportunity: Create beauty products and treatments that embrace and enhance the natural features of youth-centric beauty trends.
