Dickies, a workwear company founded in 1922 by C.N. Williamson and E.E. Dickie, recently launched the new 'Yours to Make' campaign. It features a diverse cast of individuals who take pride in their work, ranging from creating murals to pottery. The entire cast is made up of real artists, creators, and makers -- not actors -- and the commerical starts with the jazz song 'Taint What You Do' by Sy Oliver and James Young but is soon transitions to Channel Tres' remixed version.
Workwear brands have risen in mainstream fashion recently with influencers and celebrities sporting Dicikies at high-profile events ranging from the Met Gala to the Billboard Music Awards. This fashion trend has to lead to an increase in Dickies' brand awareness and customer base.