Ray-Ban recently joined forces with pop-rebel rocker YUNGBLUD to launch the limited edition 'The weird collection styled by YUNGBLUD. You’re ON.'
The new sunglasses collection features three dynamic shapes including State Street, Caribbean and Nomad, all of which encompass "YUNGBLUD’s fluro vision of the future: a place where people can be themselves, no matter what the world tells them to be: #YouAreOn." The campaign launch leverages YUNGBLUD's recent single 'Strawberry Lipstick,' a track set to be included in the artist's upcoming album 'weird!' that's set to launch on December, 4th.
The new Ray-Band and YUNGBLUD sunglasses collaboration will appeal to young "misfits" (consumers from both Gen Z and Millennial generations) looking to offer a bold accessory to their outfit. The capsule is available to purchase online and in select retailers.
Image Credit: Ray-Ban