Futuristic Wintertime Editorials

The Glamour UK Your New Season Edit Photoshoot is Layered

The Glamour UK August 2014 Your New Season Edit provides a look ahead at winter via model Karol Santos. Photographer Justin Borbely captured Santos within warm, oversize apparel, an interesting juxtaposition given the editorial's publication within the magazine's summer issue.

Stylist Natalie Hartley executed these frumpy yet chic looks. Knit sweaters were matched with thick hats, knee-length coats, waffle sweaters and large billowing pants, all of which were embellished with bold patterns, aggressive lettering and feathered sleeves.

Hair expert Nao Kawakami stuck to the basics with sleek side parts, low buns and straight middle parts. Given the dark shades of Santos' hair and lipstick, she at times took on an eccentric gothic appeal via her cosmetics and slick carefree tresses.

Oversize Apparel
A trend of wearing warm, oversize apparel for the winter season presents opportunities for brands to create innovative, functional and stylish winter clothing.
Bold Patterns
The use of bold patterns in winter clothing opens up opportunities for designers to create visually striking and unique garments that stand out in the winter fashion market.
Gothic Appeal
The incorporation of a gothic appeal in cosmetics and hairstyles offers opportunities for makeup and hair product companies to develop products that cater to this niche style during the winter season.

Industries Being Reshaped

Fashion
The fashion industry can explore innovative designs and materials to meet the demand for oversize apparel and bold patterned winter clothing.
Textile
The textile industry can capitalize on the oversize apparel trend by creating new fabrics and techniques to ensure comfort, warmth, and style in winter garments.
Beauty
The beauty industry can create cosmetic products and hairstyling tools that cater to the gothic appeal during the winter season, offering unique options for consumers.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 49%
Freshness 8%

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