80s-Inspired Tennis Footwear

Sergio Tacchini Launches the New Young Line Sneaker Once Again

Sergio Tacchini is a heritage tennis brand and for this year's Spring season, it reaches into its archives to bring back the 80s-bred New Young Line sneaker model. This is brought back in partnership with the brand's creative director Dao-Yi Chow. The model retains its retro design elements throughout and boasts a construction made from premium full-grain leather at the uppers, making up a base foundation of all-white.

There are three colorways to choose from including red, green, and blue. Each colorway decorates the white canvas in a slightly contrasting manner. To reference the original model as much as possible, the label informs the shoe with 3D technology to create the tooling, patterning, and the chiseled outsole true to the original. Branding details can be seen on the heel, tongue, and side panels.

Image Credit: Dao-Yi Chow, Sergio Tacchini

Heritage Revival Footwear
Brands can capitalize on nostalgia and heritage by reviving classic footwear models with updated materials and technology.
Color Contrast Sneakers
Sneaker brands can create unique designs by adding contrasting colors to the classic all-white base.
3d-printed Sole Technology
Footwear brands can incorporate 3D-printing technology to create intricate and true-to-original outsoles.

Where This Applies

Athletic Footwear
Classic heritage brands can reinvigorate their athletic footwear lines by reviving retro designs.
Fashion and Streetwear Retail
Retailers can attract nostalgic consumers with 80s-inspired sneakers that cater to the growing demand for vintage and retro styles.
3D Printing Technology
3D-printing technology companies can partner with footwear brands to incorporate their technology in the creation of intricate outsoles for retro-inspired sneakers.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 27%
Freshness 9%