Schnatderman's SS20 You Are Here Capsule Captures Bold Patterns
Swedish fashion label Schnayderman’s introduces its new collection for the Spring/Summer 2020 season entitled 'You Are Here.' Much like its namesake, the brand turns its attention to a geographical theme for the warmer weather next year.
The label's creative director Hampus Bernoff speaks on the inspiration approach, explaining that the brand “wanted to embrace the idea of being in the now whilst navigating through the constant motions of life and to try to shift the focus to where we stand rather than where we’re going.” The collection features GPS slogans across a colorful set of tops, boxy overshirts, trousers, and more. Additionally, the bold graphics also feature heatmaps and astrological charts to correlate to the theme.
Image Credit: Schnayderman's
The label's creative director Hampus Bernoff speaks on the inspiration approach, explaining that the brand “wanted to embrace the idea of being in the now whilst navigating through the constant motions of life and to try to shift the focus to where we stand rather than where we’re going.” The collection features GPS slogans across a colorful set of tops, boxy overshirts, trousers, and more. Additionally, the bold graphics also feature heatmaps and astrological charts to correlate to the theme.
Image Credit: Schnayderman's
Trend Themes
1. Geographical-inspired Fashion - Opportunity for fashion brands to create collections inspired by geographical themes, using bold graphics and GPS slogans.
2. In-the-now Fashion - Fashion brands can explore the idea of embracing the present moment and shifting focus to the present through their designs and collections.
3. Astrological Fashion - Opportunity for fashion labels to incorporate astrological charts and graphics into their collections, adding a trendy and cosmic touch.
Industry Implications
1. Fashion - The fashion industry can embrace geographical and astrological inspirations to create unique and trendy collections.
2. Graphic Design - Graphic design industry can explore the use of bold graphics, GPS slogans, heatmaps, and astrological charts in their designs.
3. Apparel Manufacturing - Apparel manufacturing industry can capitalize on the demand for geographical-inspired fashion by producing garments with creative prints and patterns.
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