The South African Meter Taxi Association has launched a high-tech new smartphone app, dubbed YooKoo Ride, that is designed to help level the playing field by enabling taxis to compete with Uber vehicles, which are increasingly favored due to their customer service-focused experience.
The YooKoo Ride app helps South Africa's traditional metered taxis enter the digital age by allowing customers to use a smartphone app to connect with taxis. In addition to typical ride-hailing features, this taxi app also comes with a special panic button feature which enables customers to call police if they feel threatened by a driver.
While it appears that Uber is here to stay, the YooKoo Ride taxi app bids to tackle and reduce some of the resentment between Uber and traditional taxis by allowing taxis to compete on a more even footing using the smartphone app environment.
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