New Era's New Range of Apparel Boasts Yohji Yamamoto's Signature
References: store.neweracap.jp & highsnobiety
New Era works in collaboration with Japanese designer Yohji Yamamoto on a new collection of apparel that are all adorned in Yohji Yamamoto's signature. The capsule is designed for the Fall/Winter 2018 season and similar to the duo's previous work together, it boasts a monochromatic color palette. The pieces include a stadium jacket, hoodies, a carrier backpack, a selection of caps, and bomber jackets.
Some standout items in the new collaborative capsule include the 59FIFTY cap and the assortment of the 9FORTY caps -- all of which are complete in dark navy blue or sleek black hues. Yohji Yamamoto's signature decorates all the pieces in a clean white hue to contrast the dark predominant colors that make up the range.
Some standout items in the new collaborative capsule include the 59FIFTY cap and the assortment of the 9FORTY caps -- all of which are complete in dark navy blue or sleek black hues. Yohji Yamamoto's signature decorates all the pieces in a clean white hue to contrast the dark predominant colors that make up the range.
Trend Themes
1. Signature-emblazoned Streetwear - The trend of incorporating designer signatures into streetwear creates opportunities for collaboration and exclusivity.
2. Monochromatic Capsule Collections - Capsule collections with a monochromatic color palette provide unique and cohesive fashion options for consumers.
3. Minimalist Collaborations - Collaborations between minimalist designers and streetwear brands offer clean and stylish options for fashion-forward consumers.
Industry Implications
1. Fashion Apparel - The fashion apparel industry can capitalize on the trend of signature-emblazoned streetwear by partnering with renowned designers to create exclusive collections.
2. Streetwear - The streetwear industry can benefit from the rise of monochromatic capsule collections by incorporating them into their product offerings.
3. Accessories - The accessories industry can tap into the minimalist collaborations trend by working with minimalist designers to create stylish and minimalistic accessories.
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