Yohji Yamamoto and New Era work in collaboration to create a new reusable face mask design to cater to the current needs in response to the global health crisis. Both brands focus on function and fashion, designing the piece to be in a black and gray colorway.
There are accents including a three dimensional image of skulls and roses, accompanied by a pattern informed on the mask to represent the visual of incense smoke. The material is similar to the fabric used to create the New Era baseball caps. The COOLERA material is quick drying and absorbs sweat for all-day comfort and breathable while holding the shape as well. To add more elements of comfort, there is an adjustable ear look and wire incorporated for structure.
Image Credit: New Era Japan
Why This Trend Is Growing
- Fashionable Reusable Face Masks
- Fashionable and functional face masks are becoming a trend in response to the global health crisis, with opportunities for innovative designs and materials.
- Collaborative Design
- Brands collaborating on face mask designs can leverage their respective expertise to create unique and appealing options for consumers.
- Comfort and Functionality
- Masks that prioritize comfort and breathability, while being structurally sound, are in high demand and can offer opportunities for innovation.
Industries Being Reshaped
- Fashion
- The fashion industry has the opportunity to offer both function and style in the face mask market.
- Sporting Goods
- Sporting goods companies can bring their experience creating breathable and sweat-wicking materials to the face mask market.
- Accessories
- The accessories industry can focus on innovative designs and features for face masks, including adjustable ear loops and wire for structure.
