In addition to offering a lifestyle subscription box filled with goodies to please practicing yogis, Yogi Surprise also sells a second boxed option that comes filled with yoga jewelry. Those who order the Yogi Surprise Jewelry Box can expect to find items like mala bead necklaces for meditation, crystals, handmade jewelry, as as well as an organic vegan chocolate treat of some kind.
As well as feeling good about having an exciting subscription box to look forward to in the mail, Yogi Surprise members will appreciate that 10 percent of the proceeds are put towards furthering the education of the Balinese families responsible for making the sustainable, fair trade jewelry pieces.
Now that the subscription model is taking off, companies are winning by zeroing in on a hyper-specific niche. Other examples of specialty subscriptions similar to this include Awakening in a Box and the Conscious Box.
Key Themes Behind This Trend
- Specialty Subscription Boxes
- There is an opportunity to create more niche subscription box services that cater to specific interests or groups.
- Socially Responsible Products
- Businesses can incorporate a social or environmental cause into their product or service and profit from consumers' desire to make an impact.
- Handmade Products
- There is room for artisanal and handmade products in the market, especially in a subscription box model where consumers value unique and exclusive items.
Where This Applies
- Subscription Services
- Companies in this industry can innovate by offering hyper-specific niche subscription boxes that cater to a particular interest, lifestyle, or group.
- Jewelry
- Businesses in this industry can appeal to environmentally and socially conscious consumers by using sustainable, fair trade, and handmade materials and processes.
- Food
- Food industry players can include unique and organic food items in subscription boxes to attract consumers interested in healthy and sustainable diets.
