In addition to offering a lifestyle subscription box filled with goodies to please practicing yogis, Yogi Surprise also sells a second boxed option that comes filled with yoga jewelry. Those who order the Yogi Surprise Jewelry Box can expect to find items like mala bead necklaces for meditation, crystals, handmade jewelry, as as well as an organic vegan chocolate treat of some kind.
As well as feeling good about having an exciting subscription box to look forward to in the mail, Yogi Surprise members will appreciate that 10 percent of the proceeds are put towards furthering the education of the Balinese families responsible for making the sustainable, fair trade jewelry pieces.
Now that the subscription model is taking off, companies are winning by zeroing in on a hyper-specific niche. Other examples of specialty subscriptions similar to this include Awakening in a Box and the Conscious Box.