Yazbukey is a fabulous jewelry brand created by Yaz and Emel, two Ottoman sisters (and princesses!). They make exciting collections inspired by musicals with gorgeous neck and ear pieces.
I think Yazbukey's new Spring/Summer 09 collection entitled "Fantasies" is absolutely cute and fun with its oversized American symbols.
The collection is inspired by American tourist codes--and, as Antimonide puts it, "...the American way of life imagined by someone who's never been to the USA."
I particularly fancy the camera-necklace piece.
What's Driving This Trend
- Oversized Accessories
- Disruptive innovation opportunity: Create larger-than-life accessories that make a bold statement and capture attention.
- Kitschy Jewelry
- Disruptive innovation opportunity: Design quirky and unconventional jewelry pieces that appeal to a niche market.
- American-inspired Collections
- Disruptive innovation opportunity: Develop collections that borrow from American symbols and culture, offering a unique perspective.
Who This Affects Most
- Fashion Accessories
- Disruptive innovation opportunity: Combine fashion accessories with an element of surprise and novelty to stand out in the market.
- Jewelry
- Disruptive innovation opportunity: Experiment with eccentric, playful designs that challenge traditional notions of jewelry and appeal to a younger demographic.
- Fashion Design
- Disruptive innovation opportunity: Incorporate a mix of cultural influences into fashion collections to create visually striking and conversation-starting pieces.
