This season, Yankee Candle's Scent of the Year is inspired by Ikigai, the philosophy of living a long and happy life designed to enhance the everyday moments that bring us joy. This year's scent is appropriately called Inspire and features a light citrus fragrance.
The 2022 Scent of the Year combines the effervescence of citrus with the aromas of a salty sea breeze to invigorate the senses. Inspire's top notes include rainforest lime, ginger, and verbena. The scent's mid notes are bamboo, freesia, and ocean breeze. Finally, Yankee Candle designed the scent's base notes with cedar, seaside driftwood, and sun musk. Moreover, Inspire builds on Yankee Candle's signature spring fragrance line, the Sakura Blossom Festival Collection.
Image Credit: Yankee Candle
Key Themes Behind This Trend
- Scent of the Year
- Opportunity for companies to create unique fragrances inspired by cultural philosophies to tap into the growing wellness trend.
- Citrus and Ocean Scents
- Opportunity for companies to incorporate refreshing and invigorating citrus and ocean scents into their product lines, particularly in the home and personal care industries.
- Philosophy-inspired Products
- Opportunity for companies to tap into the demand for products inspired by wellness philosophies, such as Ikigai, to appeal to consumers seeking holistic approaches to their overall wellbeing.
Where This Applies
- Home Fragrance
- Developing fragrance products that tap into the desire for scents that enhance everyday moments can disrupt the home fragrance industry.
- Personal Care
- Creating personal care products, such as body wash or lotion, that incorporate refreshing and invigorating citrus and ocean scents can disrupt the personal care industry.
- Wellness
- Incorporating wellness philosophies into product lines, such as creating philosophy-inspired candles, can disrupt the wellness industry by offering unique products to a growing audience focused on their overall wellbeing.
