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Korean Brotherhood Photography

Yang Seung Woo's Photos Capture Camaraderie Between Grown Men

— September 23, 2014 — Naughty
The Best Days is a photo series, captured by Japan-based South Korean photographer Yang Seung Woo, that captures the camaraderie shared between his boyhood friends. By capturing the photos, Yang traces the memory of a common high school friend who took his own life after being convicted of murder, being sent to prison and became an underling at the Yakuza organized crime group.

Yang Seung Woo's photos are ironic in that they depict men in illegal venues such as shady gambling dens, bars and brothels but still show them to be boys at heart. Photos of the men in brothels surrounded by naked women form a curious contrast with snaps showing the men huddled together sleeping like small children.

This series mourns the tragic loss of Yang's childhood friend while providing a glimpse into the Korean underworld at the same time.
Trend Themes
1. Male Camaraderie - Opportunity for brands to tap into the emotional connection between men and highlight the importance of friendship in marketing campaigns.
2. Exploring Contrasts - Chance for artists and photographers to create thought-provoking works that juxtapose unconventional elements to challenge societal norms and perceptions.
3. Documenting Subcultures - Potential for photographers and journalists to shed light on hidden or marginalized communities, providing insight and humanizing alternative lifestyles.
Industry Implications
1. Photography - Disruptive innovation opportunity lies in utilizing unconventional subject matter and breaking traditional stereotypes to capture engaging and thought-provoking images.
2. Marketing and Advertising - Opportunity for brands to leverage the power of storytelling and emotional connections to create campaigns that resonate with target audiences on a deeper level.
3. Media and Journalism - Disruption can occur by exploring and showcasing lesser-known subcultures and providing a platform for underrepresented voices and experiences.
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