With mounting concern over microplastics in our waterways, Kora recently launched a yak wool fabric to reduce the amount of synthetic materials being produced.
Current fast-fashion trends are being produced weekly with synthetic materials like nylon and polyester. When this clothing is washed, it releases small particles of plastic into waterways, which eventually end up in our drinking water, food, and air.
A solution to this program is the use of compostable materials. Yak wool by Kora is 100% biodegradable and is naturally sourced. Kora promotes traditional ways of life in Tibetan, where the materials are sourced. By purchasing ethically, Kora guarantees the workers a source of income. The brand creates high-quality clothing while protecting the Himalayan ecosystem and its communities.
As more consumers and brands move towards using sustainable products, harmful products will begin to be phased out.
Image Credit: Kora
Key Themes Behind This Trend
- Sustainable Fashion
- The trend of using compostable materials in clothing to reduce the production of synthetic materials and microplastics in waterways.
- Ethical Sourcing
- The trend of promoting traditional ways of life and ensuring fair income for workers through ethically sourced materials.
- Eco-conscious Consumerism
- The trend of consumers and brands shifting towards sustainable products and phasing out harmful ones.
Where This Applies
- Apparel and Fashion
- Opportunity to develop and market clothing made with compostable materials like yak wool that attracts eco-conscious consumers.
- Textiles and Materials
- Opportunity to specialize in ethical sourcing practices and provide eco-friendly materials for various industries like fashion, home decor, and automotive.
- Environmental Conservation
- Opportunity to create initiatives and partnerships that promote sustainable practices and protect fragile ecosystems, like the Himalayan region.
