Yahoo! Style officially launched its first issue this week with a bang. That bang comes in the distinct form of Jessica Biel. Although fully clothed and tucked in bed as though she were recovering from a cold, nothing can mask just how sexy the American actress is. No wonder Justin Timberlake put on ring on it. Yahoo! Style embraces comfort in a chic way for the photoshoot.
Shot by photographer Pamela Hanson, the Yahoo! Style editorial gives brands such as Altuzarra, Michael Kors and Givenchy a relaxed tone that many will appreciate as the weather begins to cool and layers begin to grow. In the accompanying Yahoo! Style interview, Biel talks about her eco-friendly company, Bare.
Why This Trend Is Growing
- Sensual Branding
- The use of sensual imagery in branding and advertising to create a relaxed, comfortable and chic aesthetic.
- Eco-friendly Fashion
- The incorporation of sustainable and eco-friendly materials and practices in fashion design and production.
- Comfortable Couture
- The trend towards comfortable and relaxed fashion that still maintains a high level of sophistication and style.
Industries Being Reshaped
- Fashion
- Fashion industry professionals can incorporate eco-friendly materials and sustainable fashion practices to align themselves with ideals of conscious consumerism.
- Photography
- Photographers can experiment with sensual and intimate imagery to create a relaxing and comfortable aesthetic to showcase fashion and lifestyle brands.
- Beauty
- The beauty industry can capitalize on the trend of comfortable and relaxed fashion by creating makeup and skincare products that complement and enhance a natural and effortless look.
