What is the trend of gaming sweepstakes?

The trend of partnering with gaming companies for sweepstakes as a means of expanding brand reach.

What is the trend of cross-marketing?

The trend of cross-marketing between unrelated products to reach a new demographic.

What is the trend of targeted marketing?

The trend of utilizing specific marketing strategies to target a particular demographic, such as the gaming community.

What are the implications for the automotive industry?

Opportunity to partner with gaming companies to reach a younger demographic and expand brand reach.

What are the implications for the gaming industry?

Opportunity to partner with companies in other industries to offer innovative and exciting promotions for consumers.

What are the implications for the technology industry?

Opportunity to collaborate with companies in unrelated industries to reach new target markets and increase brand awareness.

Marketing Via Console: Xbox Live Looking for Gamers With (Kia) Soul

Marketing Via Console

Xbox Live Looking for Gamers With (Kia) Soul

Going Like Sixty — April 21, 2009 — Autos

References: mediapost

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Kia wants their Soul to be sold to younger men. The plan is to offer a sweepstakes tying up the Kia Soul and Xbox 360 and Xbox 360 Live.

Gamers enter via Xbox.com/kia or at the Xbox Live Marketplace or texting to Gamertag, with a chance to win a trip to LA to see the Electronic Entertainment Expo (E3).

Implications - When a company is trying to appeal to a younger demographic, it never hurts to tie a product in with something that represents that target market. This particular partnership is a great example of how businesses can team up with unrelated products in order to tap into an unexplored market of potential consumers.

Trend Themes

Gaming Sweepstakes — The trend of partnering with gaming companies for sweepstakes as a means of expanding brand reach.
Cross-marketing — The trend of cross-marketing between unrelated products to reach a new demographic.
Targeted Marketing — The trend of utilizing specific marketing strategies to target a particular demographic, such as the gaming community.

Industry Implications

Automotive — Opportunity to partner with gaming companies to reach a younger demographic and expand brand reach.
Gaming — Opportunity to partner with companies in other industries to offer innovative and exciting promotions for consumers.
Technology — Opportunity to collaborate with companies in unrelated industries to reach new target markets and increase brand awareness.

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