Kia wants their Soul to be sold to younger men. The plan is to offer a sweepstakes tying up the Kia Soul and Xbox 360 and Xbox 360 Live.
Gamers enter via Xbox.com/kia or at the Xbox Live Marketplace or texting to Gamertag, with a chance to win a trip to LA to see the Electronic Entertainment Expo (E3).
Implications - When a company is trying to appeal to a younger demographic, it never hurts to tie a product in with something that represents that target market. This particular partnership is a great example of how businesses can team up with unrelated products in order to tap into an unexplored market of potential consumers.