The Xavi Reyes menswear collection for Fall/Winter 2016 celebrated gender-fluid styling and was presented at Mercedez-Benz Fashion Week Madrid. A part of the fashion week's EGO event, this runway presentation married vibrant prints with metallic textures while referencing nostalgic menswear from the 70s.
In addition to metallic disco tops and sequined streetwear picks, this Xavi Reyes menswear collection also celebrated masculine beauty looks. Male models took to the runway stage with flushed cheeks and bright red lips.
This androgynous use of red lipstick illustrates a growing fad among male consumers who are looking to up their skincare, grooming or cosmetic routine. In addition to its gender-fluid aesthetic, this collection also celebrates consumers' growing designer for male-specific makeup that promotes androgyny.
What's Driving This Trend
- Gender-fluid Streetwear
- Opportunity to create gender-neutral clothing lines that challenge traditional fashion norms.
- Male Makeup
- Opportunity to tap into a growing market for gender-fluid makeup and cosmetics for men.
- Androgynous Beauty Standards
- Opportunity to promote the acceptance of non-binary gender identities and challenge traditional beauty norms.
Who This Affects Most
- Fashion
- Fashion designers can create clothing and accessories that challenge traditional fashion norms and promote gender inclusivity.
- Beauty
- Beauty companies can tap into the growing market for male-specific makeup and promote the acceptance of non-binary gender identities.
- LGBTQ+ Advocacy
- Organizations can promote and advocate for the acceptance of non-binary gender identities and challenge traditional beauty and fashion norms through education and awareness campaigns.
