Weatherized Mid-Cut Footwear

Salomon Joins Better Gift Shop on a XAPro 3D Mid GTX Shoe

Better Gift Shop works in collaboration with Salomon Advanced on a new iteration of the XAPro 3D Mid GTX shoe for the season. It has a weatherized construction to withstand the conditions of Winter and has a hybrid look that fuses elements of both a sneaker and a boot together. The colorway highlights tones of tan and brown for a neutral palette complete with contrasting touches of yellow for a pop of color.

It is coated with GORE-TEX materials and the panels are detailed with Salomon branding. It rests on top of an Energy Cell midsole base foundation and has an EVA foam unit to absorb shock. Oliver Catahan, Co-Owner of Better Gift Shop states that “The more you wear this boot, the more you realize that you need fewer footwear options, adding to our sustainability efforts by encouraging less consumption.”

Image Credit: Ben Rayner, <a rel='nofollow' href='https://hypebeast.com/2022/12/better-gift-shop-salomon-advanced-xapro-3d-mid-gtx-fw22-collaboration-release-information'>hypebeast</a>, <a rel='nofollow' href='https://www.bettergiftshop.com/'>bettergiftshop</a>

Weatherized Footwear
There is an opportunity for brands to innovate in the area of weatherized footwear, particularly for cold weather conditions.
Hybrid Shoe-boots
Combining elements of both sneakers and boots create a unique shoe option for consumers seeking practical yet stylish footwear.
Sustainable Footwear
Promoting less consumption through durable and versatile footwear options presents an opportunity for sustainable innovation in the industry.

Industries Being Reshaped

Footwear
The footwear industry could explore innovative techniques and materials for weatherproof, hybrid footwear options that prioritize sustainability efforts.
Outdoor Gear
The outdoor gear industry could partner with footwear brands to create functional and stylish footwear options for outdoor enthusiasts and adventurers.
Fashion
Sneaker and boot trends could inspire fashion brands to create hybrid shoe options that cater to both style and practicality, particularly for the colder months.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 14%
Freshness 15%