Iconic New York-based streetwear brand Supreme has teamed up with Japanese fashion label WTAPS to launch the expansive WTAPS x Supreme Fall 2021 collection.
Diverse and wide-ranging, this collection features a variety of items and styles, including t-shirts, hoodies, long sleeves, jerseys, crew neck sweaters, faux fur hooded jackets, military vests, and toques. However, a headlining item is a new varsity jacket offered in two colorways (cream and black/red) that dons the collaborative “SIC’EM!!” branding.
In addition, the collection delivers a range of playful accessories such as “SIC’EM!!” skateboard decks, grills holders, and cone incense packs, which can be attached to the grills holder. The WTAPS x Supreme Fall 2021 collaboration will drop on December 2 in the United States and December 4 in Japan.
Image Credit: Supreme
Why This Trend Is Growing
- Cross-cultural Streetwear Collaborations
- The WTAPS x Supreme Fall 2021 Collection showcases the continued trend of cross-cultural collaborations in the streetwear industry.
- Expanding Range of Streetwear Items and Accessories
- The WTAPS x Supreme Fall 2021 Collection demonstrates the potential for streetwear brands and collaborators to expand beyond traditional items and accessories.
- Branding on Collaborative Items
- The varsity jacket in the WTAPS x Supreme Fall 2021 Collection highlights the ongoing trend of collaborative branding on streetwear items.
Industries Being Reshaped
- Fashion
- Fashion brands can explore cross-cultural collaborations and expand their range of items and accessories, utilizing branding to attract new audiences.
- Streetwear
- The streetwear industry can continue to grow and innovate through cross-cultural collaborations and the creation of diverse items and accessories.
- Marketing and Advertising
- Marketing and advertising professionals can study and learn from successful streetwear collaborations and the use of collaborative branding on items and accessories.
