The Wrong Weather Spring/Summer 2013 Campaign Shows Modern Minimalism
Jana Pijak — February 15, 2013 — Fashion
References: wrongweather.net & malemodelscene.net
The Wrong Weather Spring/Summer 2013 ad campaign features Elite's top model Thomas Boulanger who poses in front of photographer Victor Leite's lens.
The model sits in studio and is captured in a chromatic closeup that reveals futuristic face paint applications by makeup artist Hazul. Embracing the menswear label's minimalist aesthetic, wardrobe stylist Fernando Bastos Pereira dresses Thomas in a sleek collared shirt that exudes a classically elegant air.
The model's simplistic outfit is juxtaposed with his futuristic face paint that is made from linear and circular strokes. The Wrong Weather Spring/Summer 2013 ad campaign epitomizes modern minimalism. Keeping in tune with the label's edgy and clean cut aesthetic, this advertorial spread embraces simplicity and embraces a 'less is more' motto and visual aesthetic.
The model sits in studio and is captured in a chromatic closeup that reveals futuristic face paint applications by makeup artist Hazul. Embracing the menswear label's minimalist aesthetic, wardrobe stylist Fernando Bastos Pereira dresses Thomas in a sleek collared shirt that exudes a classically elegant air.
The model's simplistic outfit is juxtaposed with his futuristic face paint that is made from linear and circular strokes. The Wrong Weather Spring/Summer 2013 ad campaign epitomizes modern minimalism. Keeping in tune with the label's edgy and clean cut aesthetic, this advertorial spread embraces simplicity and embraces a 'less is more' motto and visual aesthetic.
Trend Themes
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Futuristic Face Paint — Opportunities in the beauty industry for developing new cutting-edge products and techniques using futuristic face paint applications.
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Minimalist Fashion — Advancements in eco-friendly and sustainable materials as well as digital manufacturing techniques for the fashion industry to align with minimalist aesthetic.
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Chromatic Closeup Photography — Opportunities for advancements in high definition and 3D photography techniques to capture detailed chromatic closeups for advertising and marketing campaigns.
Industry Implications
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Beauty — Innovations in the beauty industry for creating new and futuristic assortments of make-up relevant to modern minimalism.
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Fashion — Developments in sustainable and eco-friendly materials as well as digital manufacturing techniques to create minimalist wardrobe designs.
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Photography — Advancements in high definition and 3D photography techniques to capture detailed chromatic close-ups for the purposes of advertising and marketing campaigns.
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