Purabon's Wrapper Packaging Integrates Tattoo-Like Imagery

 - Mar 14, 2018
References: obsessionfood.au & thedieline
Purabon makes paleo and protein ball snacks, and recently had its wrapper packaging redesgined by Australian agency Dessein to better reflect its unique identity.

The refreshed packaging design for the paleo and protein balls boasts bold colors alongside illustrated designs that call popular tattoo motifs to mind. As a result, the Salted Caramel, Peanut Butter and Hazelnut Cacao products from the brand have an eye-catching and edgy look that defies the "primal" look of most paleo products.

Beyond the fun wrapper packaging, consumers will be drawn into the fact that the snack balls are vegan, as well as free from gluten, dairy and added sugar—to top it all off, the protein balls are packed with 14% protein.