For Sarah Burton's first full womenswear collection as the new head designer of the Alexander McQueen line, she had some high expectations to meet for the Alexander McQueen SS11 show.
That risk was taken in the hairstyles of models at the Alexander McQueen SS11 show. Instead of traditional plaited braids, hair was woven perpendicular to resemble Egyptian-style headdresses. The hairstyle mixes modern and medieval and serves as the perfect McQueen compliment.
Implications - The recent recession prompted budget-conscious consumers to make affordable purchases in thrift and vintage stores. This caused a resurgence of vintage styles in the marketplace; consumers appreciate them for their elements of antiquity and rarity. Companies can appeal to fashionable demographics by incorporating vintage styles into their products and advertising.