Bad-Ass Breakfast Burritos joined forces with Sam The Cooking Guy, a YouTube personality that's widely known for his comfort food delights, to bring its customers 'Worth the Hangover.'
As the name of the new menu addition points out, the breakfast burrito is designed with morning hangovers in mind—when most crave a greasy, simple, and delicious carb-heavy meal that will help them put the previous night behind them. With this in mind, Worth the Hangover features three eggs, sage breakfast sausage, spicy maple mayonnaise, cheddar cheese, caramelized onions, and fried tater tots. All of these ingredients are wrapped into a flour tortilla and grilled.
Bad-Ass Breakfast Burritos offers the collaborative dish through its app and website for pickup and delivery orders.
Image Credit: Bad-Ass Breakfast Burritos
Why This Trend Is Growing
- Hangover Breakfast Foods
- There is an opportunity for more restaurants and meal delivery services to create hangover-inspired breakfast items.
- Collaborative Menu Items
- Collaborating with popular food bloggers, YouTube personalities, or chefs can create buzz and visibility for restaurants and food businesses.
- Virtual Restaurants
- With the popularity of food delivery, there is an opportunity to create virtual restaurants and menus designed specifically for delivery-only orders.
Industries Being Reshaped
- Food and Beverage
- Restaurants, cafes, and meal delivery services can innovate and cater to specific customer needs with specialized menu items like hangover-inspired breakfast burritos.
- Influencer Marketing
- Partnering with popular food bloggers, YouTube personalities, and chefs can create exciting collaborations and new menu items for restaurants and food businesses.
- Technology
- Developing technology that streamlines the ordering and delivery process for virtual restaurants and menu items can improve efficiency and customer satisfaction.
